We’re listening – what would you like to do today?
A generation of people have grown up trying to avoid ringing a contact centre – not because they didn’t like talking to the cheery people who work in such places, but because they first had to get past the IVR system put in place to direct the call. Press 1 for support, 2 for sales, 3 if you know the extension of the person you wish to speak to.…and so on, and so on. We quickly realised that many of these systems would let you bypass the IVR menu and get to a real person if we pressed ‘0’.